3 Content Marketing Trends to Watch in 2017

Donna Reilly WritingContent marketing in a right way can give your business a right exposure. In this fast paced world of internet, you cannot neglect it, otherwise your business might extinguish in the end. You have to pay equal attention to content creation and promotion.

With each passing day, we see new trends emerging in almost every aspect of online marketing. Content marketing is no different. From Facebook, Twitter to Snapchat, new platforms are being emerged, promising to deliver better value for content marketing.

To stay competitive, companies have to stay updated with the emerging trends. That’s why today I aim to shed light on major trends that you should watch closely in 2017.

Content Marketing Through Videos

Being in trend from quite some time, videos will continue to lead the content marketing in 2017. The effectiveness of videos is obvious as indicated by the following statistics on HubSpot.com.

No doubt, marketing through videos is really effective but that does not mean you start doing it haphazardly. You should do strategic video marketing to squeeze maximum juice out of it. Make purposeful videos and align with your long-term strategy. Through videos, you can:

However, you also need to be careful while creating videos. A boring video or a video that does not have any value for customers will go in vain.

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Keep following do’s and don’ts in mind:

Do’s:

Don’ts:

So heads up for 2017 and aim to interact and convert your customers through strategic video marketing.

Content Marketing Through Snapchat

As stated on “Bloomberg”, each month Snapchat normally gets around 10 billion views and 100 million active users. By using Snapchat you will be able to reach a huge audience.

Snapchat is on scene since 2012. Earlier, it was considered mainly as a sexting app. But with the passage of time, Snapchat added features that make it a really attractive marketing medium for businesses. 2017 is expected to see exponential growth in Snapchat use for content marketing.

Snapchat allows 10 second snapshots. That means nothing useless, only the message that you really want to convey. Not only it is highly engaging, it also allows easy interaction with customers.

Through a 10-second snapshot, you can

And the options are unlimited.

So keep your fingers crossed in 2017 to explore thousands of ways you can use Snapchat to reach a wider audience.

Use Data-Backed Content

Whatever medium you are using for content marketing, make sure that the content you are marketing is valuable. It should be informative, educative and interesting. Back it with important statistics, facts and figures to build a high level of trust with your audience. Include case studies, expert opinions and empirical evidences to support your information.

So keep these points in mind while you are planning a content marketing strategy for 2017. Focus on these areas and you will have a brilliant year ahead.

Best of Luck!

 

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