Here we go again. It’s time to come up with another topic for a blog post. It’s not the first time and it’s not going to be the last. Some days it’s easier than others, but it is a continual challenge that bloggers face week after week. Especially if you’re the kind of blogger who likes to run your blog on a schedule. I like to post new blog posts at least twice a week on my own blog. That means I have to come up with 104 topics each year. It may not sound like much, but after a while it does become a challenge to come up with new and inspiring material. The following is intended to help you in that process.
Types Of Blog Posts
So what kind of post do you want to create? Yes, there are different types of blog posts and yes I said “create” on purpose. From the technical side of things there are written posts, audio posts or even video posts. That makes a huge difference in your approach to creating the blog post. However, that’s not really the topic of this post. What I’m talking about when I ask what kind of blog post you want to create I’m more interested in the purpose of the post. Sharing is usually the greater purpose of a blog post, but that’s not really what I’m interested in either. No, my question is this: are you writing a blog post for traffic or out of pure inspiration?
The Inspired Post
The inspired post is one you write because you’ve been struck with a brilliant idea for a blog post. Whenever you get an idea for such a post start typing like there’s no tomorrow. These may not be highly traffic targeted blog post, but the sheer enthusiasm behind the post will make it interesting and will attract readers. I’m not saying that posts written for SEO purposes are bad posts, but they can at times lack the enthusiasm of the inspired post.
The SEO Based Post
These are usually based on keywords and are mainly intended to attract visitors to the site. That does not mean they are uninteresting or boring. However, they usually require a bit more research on your part, something I may well write a post about some day. What you want to do is put a list of long tail keywords together and keep it for future reference. That way you’re never short of topics for blog posts. If you can’t come up with anything else just grab a keyword from your list and write a post about it.
To create such a list you need a way to find keywords. Google’s own free keyword tool is a great way to do this for the blogger on a budget. There are many other keyword tools on the market. Some are free and some are not, but for your purposes the Google keyword tool should do just fine.
If you have an account with WordPress.com and are using WordPress as your blogging platform you can also find good keywords from the stats it provides. One of the stats registered is the keyword terms used to find your blog. Sometimes that matches a very specific blog post so you might be wondering how that’s useful. Try to enter the search term in Google and see how you rank. Unless I’m on page one I might very well consider writing a post for that specific post to consolidate the traffic from that keyword term.
Finally, you might just get ideas for new topics simply by writing blog posts. Truth be told this article in itself has provided me with ideas for at least 2 other posts and articles.